BLACKPINK's Impending Breakup and the Impact of a Single K-pop Group on the Stock Market

Lisa is a Korean cultural ambassador to Thailand and ASEAN as well as a global entertainment industry powerhouse.

Sep 20, 2023

∙ Paid

Reportedly, K-pop contributes approximately 3% to Korea’s gross domestic profit. So the news that the second-most valuable K-pop group, BLACKPINK, is on the verge of breaking up is economic and social news as much as entertainment news.

YG Entertainment’s stock tumbled by 9% when the news broke on Friday that Lisa had rejected a $40 million contract off…

Keep reading with a 7-day free trial

Subscribe to Korean Policy and Culture: The US-Korea Policy Project to keep reading this post and get 7 days of free access to the full post archives.