South Korea Suffers the Drawbacks of K-culture Wave -- And Reaps the Benefits

Begpacker TikTok couple shuts down account after trying to hitchhike from Seoul to Busan.

Hallyu, aka the Korean Wave, has created many benefits for Korea’s economy and soft power. Korean restaurants abound all over the world. Korean singers and acting stars have become household names. The economic impact can be measured in increased tourism dollars and sales to Korean companies, but the soft power benefits of citizens of foreign countries …